Find Your Escape.

If there’s one thing Michigan isn’t short on, it’s beach towns. South Haven knew exactly how special they were, but they needed help bringing new visitors into their area. Their goals were simple: to build awareness of South Haven as an ideal vacation destination. The strategy included a complete rebranding and robust multi-year advertising campaign that included digital, print, outdoor and video. Now, where’s the sunscreen?

Scope: Creative Direction, Design, Copywriting